Brewery Event Promotion

For this project, I created promotional graphics and campaigns to spotlight Frey’s Brewing Company’s fundraising and entertainment events. Each event was promoted across Facebook, Instagram, Eventbrite, and email to maximize reach and drive attendance.

In addition to designing marketing materials, I coordinated all event logistics—booking music, entertainment, and food trucks to align with each event’s theme. Highlights included pairing blues music with BBQ for a laid-back vibe and organizing a holiday night with festive music and themed food.

I managed social media and email marketing, using targeted campaigns that achieved a 67% open rate and 5% CTR. I also captured on-site photo and video content to boost post-event engagement and build Frey’s digital presence.

These efforts significantly increased attendance and solidified Frey’s as a vibrant hub for local events and community connection.