Off-Roading Course Campaign

For this campaign, Frey’s Brewing Company launched a ticketed off-roading attraction, and I implemented a multi-channel marketing strategy to drive ticket sales. By leveraging social media, PPC advertising, and email marketing, I maximized engagement and conversions, using targeted audiences to ensure the campaign reached its niche audience.

Frey's invested only $620 in Meta advertising, and the campaign generated over 3,300 link clicks and $12,000 in ticket revenue (ROAS 19x, CPC $0.19), with additional sales at the venue. It also facilitated a new partnership with a local Jeep auto repair shop, paving the way for new opportunities for Frey's as an adventure destination.