Chamber of Commerce Instagram Takeover

For this project, I was tasked with managing an Instagram takeover for the Frederick County Chamber of Commerce for Farm to School Frederick. The goal was to raise awareness of our mission, spotlight our key programs, and inspire viewers to take action, such as volunteering, donating, and partnering with us.

For each video, I:
1. Conducted interviews with staff, volunteers, and community partners to gather authentic stories.
2. Attended events to capture dynamic footage and engaging visuals that showcased our impact.
3. Edited the footage into seamless, narrative-driven videos that combined compelling visuals, audio, and text. I ensured brand cohesion by using on-brand fonts, colors, and music throughout.
4. Concluded each video with a clear call to action, tailored to our goals—encouraging viewers to volunteer, donate, or sell produce to us.

The takeover was a success, receiving high engagement from the Chamber’s audience. Each video was entertaining, informative, and inspiring, resulting in increased awareness of our nonprofit and several inquiries from potential partners and volunteers. The takeover also provided a library of polished, reusable content that reinforces their brand identity and storytelling efforts.