Giving Tuesday Campaign

For this campaign, Farm to School Frederick tasked me with designing and implementing a marketing plan to inspire donations leading up to Giving Tuesday. I crafted a compelling campaign centered on human-interest photos, stories, and videos to harness the holiday spirit and connect emotionally with potential and current donors. To encourage corporate participation, I also created branded graphics recognizing and thanking business sponsors, strategically tagging them in social media posts to extend visibility.

The campaign raised over $6,000. It helped secure six new business partnerships and a mix of first-time donors and loyal supporters, solidifying both immediate and long-term financial support for Farm to School Frederick.