Farmers Market Accessibility

For this project, Farm to School Frederick tasked me with creating a campaign to enhance the accessibility, awareness, and welcoming reputation of their mobile farmers market pilot program, the Veggie Van. I designed vibrant, on-brand print materials to promote the initiative, translated all materials into Spanish to broaden accessibility, and curated engaging social media videos to captivate the community's attention.

This campaign attracted 1,560 attendees to the farmers market over ten weeks. By significantly improving accessibility and fostering community participation, the campaign helped establish the Veggie Van as a trusted and inclusive resource for fresh, local produce.