Unity Campaign

I led Farm to School Frederick’s participation in the Unity Campaign, a collaborative fundraising initiative supporting nonprofits throughout Frederick County. Our campaign surpassed its $5,000 goal, raising $7,250 before the match to help expand access to local, nutritious produce for families in need.

In my role, I:
- Developed a comprehensive campaign plan outlining key strategies for donor outreach, partnerships, and event coordination.
- Created and executed a content strategy for email marketing and social media, including compelling graphics, storytelling, and calls to action.
- Led cross-functional collaboration with nonprofit partners, sponsors, and community members to ensure cohesive execution across multiple channels.
- Built and nurtured relationships with businesses to secure sponsorships and donations.
- Planned fundraising events, such as online cooking classes and fundraising nights with local businesses.
- Crafted personalized outreach messages for potential and current donors.
- Tracked campaign progress, analyzed donor data, and adjusted strategies to maximize engagement and contributions.

This experience strengthened my leadership and project management skills and allowed me to work closely with a diverse team of stakeholders to drive a successful campaign that made a real difference in the community.