Wine Promotion Campaign

For this project, Frey's Brewing Company asked me to design and implement a marketing campaign that would help them increase sales of their wine products and upscale their brand. Having recently acquired their winery license, they wanted to lend a classier vibe to their venue and bring in a new demographic of consumers.

Frey’s invested only $165 in Meta advertising, and the campaign generated over 600 link clicks and $2.5 additional wine product sales in comparison to the previous month (ROAS 15x, CPC $0.28). This campaign more than doubled sales of Frey's wine products, from $2K net sales in October up to more than $5K net sales in November 2024. The campaign also brought in wine enthusiasts, bolstering Frey's reputation as a winery in addition to a brewery.